Online Business Owners: Avoid These 5 Outsourcing Mistakes

November 22, 2008 by Liz Tomey  
Filed under Outsourcing Your Biz

For those considering outsourcing in their online business, the goal is to create a more profitable company while streamlining the owner’s work. Taking the time to avoid common outsourcing mistakes will make the process go much smoother and avoid the feeling that you are spinning your wheels and getting nowhere. Or to quote Nicole Dean of www.OutsourceWeekly.com “You must plan your outsourcing wisely. Otherwise, you’re simply throwing money into the wind.”

As with any part of business, outsourcing has its good and bad points, however if you are aware of the potential problems before hand, you increase your chances of an enjoyable experience.

Here are 5 potential outsourcing mistakes every online business owner should be aware of, in order to avoid making them.

1. Not Knowing Who You Are Dealing With

Most business owners who outsource will tell you the biggest benefit of doing so is the fact that their assistants work remotely. The number one problem when it comes to outsourcing, though, is not thoroughly checking out the contractor or company who will be performing the work. Keep in mind that sometimes this independence can work in the opposite direction if not taken seriously. Make it a point to carefully interview the people you are considering working with before assigning a task or project to them. The person or company should be someone you can trust to represent your business.

2. Non-Communication between Owner & Assistant

Whether you are outsourcing tech support, writing, web design or something else, there is a great deal of effort needed in order to keep the lines of communication open. If you allow your workers to do work for you without communicating your goals and what it is that you need, you will find that they your work will not be done as you’d hoped. Assistants are not mind-readers and do need guidance. Take some time to make sure that you and the people you outsource to understand your expectations. This is an important part of making sure that you get what you need.

3. Forgetting to Budget Wisely

In order for outsourcing to work properly, you’ll need to keep a good eye on what you are spending for the work being done. While some projects will require single payments to your assistant, others may involve recurring or retainer payments and you will more than likely have some type of contract or agreement that binds you. Some of your assistants may charge by the hour while others may invoice by project or expect payment based on a commission of some sort. Take the time to figure out how much money you can afford to spend on certain tasks and budget appropriately.

4. Under Utilizing Your Contractor & Their Resources When you choose to outsource certain tasks, make certain you are using your assistant to their fullest capabilities and not just outsourcing for the sake of outsourcing or splitting up work between two assistants when it makes more sense to have one handle both jobs. Sometimes you can find freelancers who are willing to work on a recurring basis or who will complete larger projects at a reduced rate in order to get and keep your business. Don’t be afraid to ask potential contractors if they have room for more than just one or two jobs and don’t outsource something just to say that you’re on the outsourcing wagon.

5. Misunderstanding Your Role as the Outsourcer

As the one doing the outsourcing, you need to understand your role. In order for the relationship between business owner and assistant to flourish, you’ll want to keep the lines of communication not only open, but clear as well. Be detailed in what you expect from your help. Also keep in mind that you are probably not their only client and as much as you would love to have them all to yourself, that probably isn’t the case. Be respectful of their time and give feedback on their work. This will help them do a better job and respect your time in return.

Making yourself aware of possible problems that often occur in the outsourcing relationship now allows your business to grow by leaps and bounds. Don’t be afraid to start your outsourcing journey, especially that you are now better prepared to do so.

Outsource? Of Course! Get started now at www.LearningToOutsource.com

5 Easy to Outsource Tasks for Online Businesses

November 22, 2008 by Liz Tomey  
Filed under Outsourcing Your Biz

When you are looking to save yourself time and to make sure that your online business is running to the best of its ability, you will find that one of the things that you should look at is outsourcing. You may consider outsourcing to be something that only huge companies do, but you’ll find that online business and outsourcing are a perfect fit. Because online business calls for a wide variety of skills and talents, no one person can or should tackle them all on their own. There are several tasks that can easily and, more importantly, beneficially be outsourced elsewhere. Here are just a few of them.

Writing

For many people, writing is not a strong point in their business. Therefore, putting well written, action provoking content on their website is a difficult task. However, this is NOT an area to be skimped upon when it comes to online business. The content on a website has a direct effect on search engine rankings. Copy that is neglected will show when it comes to a business’ bottom line. If you find it difficult to get the results you are looking for with your writing, consider outsourcing it to a qualified writer. You will find that there are a ton of freelancers who can help you get the content you want, to help generate sales from your visitors.

Recommendation: www.Shelancers.com/directory

Website Design

If you are running an online business, you need to put as much time and effort into your website as you would a brick and mortar store. Getting an attractive, easy to use website is not easy and you will find that there are many professional website designers who are looking to wow you with their expertise. This is something that is well-worth the money spent. You’ll be able to rest assured that your website design is attractive and easy to navigate, which is always a plus for turning visitors into buyers.

Search Engine Optimization

If you run an online business, you already know how important search engine traffic is to your success. In order to rank high for your keywords and phrases, hiring a search engine optimization expert or link-building service will help to put you on the map. Search engine optimization, when done correctly, will increase the traffic to your website and is an easy way to get your business name out there for the entire world to see.

Recommended Service: easyplr.com/vana.htm - Sit back and let this service write blog posts on their network of blogs and link to your websites.

easyplr.com/kings.htm - This new service will create a youtube video about your website, submit your blog to RSS directories, and handle your social media for you, while you focus on other parts of your business.

Customer Support

For those who sell a product, whether it’s candles or ebooks, more than likely you will need customer support. Outsourcing is a great deal easier than putting together a full support staff, training them, and then getting them set up with equipment. When outsourcing customer support, you will be making the most out of your time and ensuring that your customers get the most out of their products.

Blogging

If you’ve been online for any amount of time, you already know that Web 2.0 and all that goes with it are important parts of your business. One way to add value to your business is to create a blog. You can easily find a qualified contractor to help you update the blog and provide ghostwritten blog posts for you. A great way to keep in touch with customers, clients and others interested in your business, outsourcing your blog tasks will keep you from overextending yourself.

Outsourcing is something that every business owner, whether large or small, can do to help make their business more successful. Put the work in the hands of the experts and you can focus on the things that you enjoy and come easier to you.

These are only a few of the many business activities that you can outsource. Check out www.LearningToOutsource.com for a step-by-step guide to get started.

5 Benefits of Outsourcing for Online Business Owners

November 22, 2008 by Liz Tomey  
Filed under Outsourcing Your Biz

When you are in business for yourself, especially one that is conducted online, you’ll find there are a number of different things for you to learn about that can save you time and make you money. Outsourcing is by far one of the more exciting things to discover and put to use.

All too common is the business owner who feels they have to do everything themselves in order for things to go smoothly in their online venture. This couldn’t be farther from the truth! In case you’re curious about why so many online business owners are singing the praises of outsourcing, keep reading to see just five of the many benefits it can obtain.

More Value for Your Time

When you own an online business, one of the most important things to remember is how much your time is really worth. When you think about the dull or repetitive tasks that you are doing, you’ll find this work is not worth your high per hour price tag! When you outsource, you’ll pay someone else to take care of those responsibilities while you give attention to the more important, money-making projects.

Saving Resources

Think about everything that goes into the tasks that you would outsource. This will range from things like your time and space to costs such as Internet and software. After awhile all of these costs add up. For instance, graphics software can get quite expensive. If you are outsourcing an activity, you get more than just the task itself out of the way. You will also get someone who specializes in areas of your business that you may not know quite as well as or have no desire to learn. More than likely these people will already have the tools needed to complete their assignment. Depending on the project, this might save you money and learning time. This brings me to the next benefit of outsourcing.

Going to the Experts

The tasks you are outsourcing might not be ones that you have no desire to learn about, whether they are troubleshooting, manufacturing, taking orders, website design and maintenance, or something else. By handing the work over to an expert who enjoys and makes it their business to know these things, you’ll be able to take advantage of their knowledge in the area without having to learn it yourself. This in turn will give your customers or clients more than you could possibly give them yourself.

Expand

When you outsource, you will soon realize that you are in a great place when it comes to getting more involved with your business. You will be able to expand and provide everything your customers need. Outsourcing frees you up to try new things with your business, learn more and experience new aspects of your industry.

Accountability

When you outsource, you will have a contract with the person or company you are working with. By having someone else who is depending on work from you, you are more apt to stay ahead of the game by planning better and making sure that you’re tasks are getting completed as well.

When you first begin learning about and implementing outsourcing techniques within your business, you’ll find out those boring or repetitive tasks can easily be handed off to someone who enjoys doing them. This will allow you, as the business’ owner, to free up more time to concentrate on more important aspects of your business such as product creation, advertising, networking and other marketing practices.

These are the things that will help your business to grow even more profitable.

Are you a slave to your Online Business? Break the chains. Check out www.LearningToOutSource.com to find out how!

Affiliate Marketing How To Videos

November 18, 2008 by Liz Tomey  
Filed under Affiliate Marketing, Free How To Videos

I’ve decided to dedicate this blog post to all the free affiliate marketing videos that I create. Of course I could just leave them on YouTube and make you just accidently find them. :)

Instead I’ve decided to put them all on one page for you. Bookmark this page, share it with friends, and keep coming back as I update this page…

5 Day Cash Machine - Affiliate Marketing Made Easy

What Is The Best Affiliate Marketing Ebook?

What Is An Affiliate Marketing Directory?

Starting Your Own Affiliate Marketing Business

Looking For A Great Affiliate Internet Marketing Tip?

Getting Started With Affiliate Email Marketing

Examples Of Video Marketing

November 18, 2008 by Liz Tomey  
Filed under Video Marketing

The other day I decided to do a video to start helping you with video marketing.

Video marketing is VERY powerful, and if you aren’t using it yet, you need to knock yourself in the head, and create a plan to start using it!

I use it to provide free content, to create products, to use as a sales tool, amd much much more.

Okay before I ramble on… Here’s the video…