How to Pull In As Much Profit As Your Wallet Will Hold

The fortune is in the list.

If I had a dollar for every time I’ve heard that said, well, I’d already have a fortune!

However “broken-recordish” it may sound, it is a truthful statement. The fortune REALLY IS in the list.

Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.

And, if you’ll read the remainder of this article, I’ll pass that knowledge right on to ya.

It comes down to getting folks to do four things…

1. REQUEST. First things first, you need to convince people to “opt-in” to your list. That is, get them to join your list of their own free will.

Usually, this involves giving away a mini-course, report or newsletter from your web site. All you need is..

- An Attention Grabbing Title. (I could have chosen “4 Keys to Successful Email Promotions” for this article, but is that as attention-grabbing as “How to Pull in As Much Profit As Your Wallet Will Hold From Opt-In Lists”?)

- A Handful of Bulleted Benefits. (A short list of 4-6 desirable things subscribers will learn if they join your list. Think “what’s in it for me?”)

- An Opt-In Submission Form. (Your autoresponder system will provide this for you.)

NOTE: The BEST way to get folks to join is to embed the above mentioned items DIRECTLY in the most prominent place you have your site visitors’ attention. Usually this is 3-5 paragraphs into your sales letter or 1/3 of the way into an ezine article.

2. RECEIVE. After visitors to your site have “requested” information by joining your list, it’s critical that your emails be delivered successfully to their inbox. With all of the filters in place (among other hazards) this can be quite a chore.

One thing you’ll want to do for certain is check your SPAM rating to make certain it’s in an acceptable range. Again, most of the better autoresponder services offer this feature for you.

You can also do things like…

- Get your subscribers to “approve” mailings from you.

- Authenticate yourself as a legitimate mailer when you receive a “response challenge” from protection services such as Spam Arrest.

- Use alternative formats of your email messages such as “downloadable email messages” in PDF format.

3. READ. When your emails successfully arrive at the inboxes of your subscribers, another task awaits - getting them to actually open your message and read it.

This is going to depend upon your “subject line”. It is paramount that your subject line be intriguing enough to convince your readers to stop what they are doing and take a look inside.

One way to get this done is to create a swipe file of email subject lines that have convinced YOU to read the messages and then modify those subject lines for your own use.

Ex. I received an email that had the subject line of “This affiliate tip is almost too easy” that caught my attention and forced me to read the associated message.

This subject line could easily be used in a variety of different niches…

- This dieting tip is almost too easy
- This time management tip is almost too easy
- This marriage saving tip is almost too easy

4. RESPOND. When you have convinced your subscribers to open your email message and read its contents, the only remaining “task” is to get them to respond.

You want them to take action. Click a link. Go somewhere. Ultimately, spend money with you.

The only way you’ll be able to do this is follow a simple catch phrase I’ve been teaching for years: “useful, but incomplete”.

It simply means this: your messages must provide content that is useful to your subscribers (otherwise, they’ll unsubscribe faster than you can say “oops”!), but is also “incomplete” in that there is some additional offer that could enhance or maximize that content.

Ex. You might write an article that shares “7 Ways to Profit With Autoresponders” to send to your list. That’s “useful” information to those who are interested in that particular topic. It’s also “incomplete” because they need an autoresponder service to put the information into action. That’s your cue to promote your recommended autoresponder service.

See how it works?

If you want to pad your wallet with profits by using opt-in lists, this is how you do it:

Get people to do these four things

- Request
- Receive
- Read
- Respond

This is a system that has never failed, will never fail. I’ve used it. Others have used it.

Now, it’s your turn to use it.

——————————
For the first time, ever, Jimmy D. Brown is sharing his simple, yet powerful 6-step system that will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list. Do I have your attention yet? Then visit MyEasyListProfitSystem.com to get your copy of the List Profit System today.
——————————

3 Incredibly Simple, but Outrageously Powerful Keys To Guaranteeing Your Email Messages Are Read

There’s nothing that comes close to its power in online marketing.

In fact, many of the most critical elements of eBusiness are tied to it: joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages and eCourses, networking… the list could go on and on.

Of course, I am referring to EMAIL MARKETING. It is impossible to be successful online without some form of marketing via email.

Nothing else can boost your business like a good list and an understanding of how to use it.

You can *literally* send a mailing in the morning and earn several thousand dollars by the end of the day with email marketing.

What I want to share with you in today’s lesson is how to increase your email marketing leads, sales and profits. So, let’s get at it…

–> Develop an attention-grabbing subject line.

Russell Crowe would have never won an Academy Award for Gladiator if no one had watched the movie. Britney Spears wouldn’t have gone quadruple platinum with her latest CD if no one listened to her music.

And you ain’t gonna earn a single penny in profits from your email marketing if folks don’t read the message you send.

It’s one thing to send an email out to 50,000 prospects, it’s another thing to get any of them to read it.

And whether or not you need to start writing your Oscar acceptance speech depends upon how well you craft the “subject” line of your email promotion message.

There are three keys to writing subject lines that are so compelling that the recipient is practically forced to click and open your email.

1. Personal. There is something both attention-grabbing and exciting about seeing your name in the subject line of an email.

For one thing, we just love to see our own names. Nothing grabs our attention quicker than something that is specifically about us or for us.

And, for another, personalization *typically* means it isn’t SPAM. While some spammers do have access to databases with our names, for the most part their lists are built by harvesting emails.

So, when we see our name in the subject line, we immediately are drawn to it…

“Jimmy, here is the information you requested”
“Jimmy, I’d like to give you a free copy”
“Jimmy, did you forget about this?”

Almost every good autoresponder or email distribution system will have a “personalization” feature that will allow you to automatically insert your prospect’s name into your email messages when sending your mailings. It works like this…

A. Person joins your list through a subscription form, which captures their name and email address.

B. You insert a predetermined code (like ) that your autoresponder or mailing system provides you, into the email message.

C. The system automatically converts that tag into the actual recipient’s name before delivering the email.

Voila – you’ve got personalized emails. You can generally use these personalization features in both your SUBJECT line of the email and the BODY of the actual email message itself.

An additional attention-grabbing feature to the ‘ol subject line is to TARGET your audience. Of course, you will *always* want to send your emails to a targeted audience. I.E. Don’t send your Wrestling email to a homemakers’ list. :o)

For example: I recently sent a mailing out to a smaller list I have of folks who are interested in reprint rights to products. I had made reprint rights available to my new product, and I wanted to let them know about the licenses. Here are some sample subject lines that I might have used…

“New reprint rights released today…”
“Reprint rights are available…”
“Sell this new product and keep every penny”

You may receive 500 emails a day, but if you are interested in reprint rights (and you would be, or you wouldn’t be on that list) then this particular subject line is going to stand out when you download your emails.

When you combine personalization AND targeted audience, then you have a very compelling subject line…

“Jimmy, new reprint rights released today…”
“Jimmy, reprint rights are available…”
“Jimmy, sell this new product and keep every penny”

That’s an email I’ll read every time. :o)

2. Powerful. Another key to writing an email subject line that entices the reader to take a look at your message is to use “power words.”

A “power word” is a word that appeals to the senses. It’s been shown over and over that we do not buy based on logic, but rather on emotion. Email marketing works on that same premise.

A few “power words” include: Free, New, Exclusive, Amazing, Fast, Results, Guaranteed, Unlimited, Step-by-Step, Overnight, etc.

Etc. means “and so on.” Don’t put “etc.” in your subject line. That’s not a power word. :o)

“Power words” are strong motivators for reading further. Why? Because they trigger our emotions. They create curiosity. They are compelling.

So, use them.

— Sidebar —

Since I’ve mentioned something you SHOULD include in your subject line, let me also mention something that you SHOULD NOT use.

Avoid two things like you avoid an angry rattlesnake… hype and in-your-face symbols.

Don’t make outlandish claims like “Earn $50,000 overnight.” If it isn’t believable, then folks will simply delete your email without ever reading it.

And for goodness sake, don’t use “in-your-face” symbols!!!!!!! No one reads *****URGENT******* or (((((Read Now))))) or
@@@Newsflash@@@

Kind of gets the same response as that obnoxious alarm clock at five in the morning.

In other words, it’s a turn off! :o)

— End of Sidebar —

Another “type” of power words is a DEADLINE: 24 hours only, next 3 days, only 5 will be accepted, the first 10, etc.

Power words, especially the word “FREE” are particularly effective in getting people to read your email. Combine a power word with a deadline and you’ve got a winner.

3. Promising. The third key is to present a desirable result. Your subject line must make a promise. It must inform the reader, in that split-second that they view it, that there is something that awaits them if they read your email.

And that something must be desirable. It must be something that the reader does not want to miss out on. It must appeal to the emotions and pull the reader to the edge of their seat like they were waiting for the climax of a really good movie.

Your subject line should create expectation.

Understand this: folks don’t buy products because they want your product… they buy products because they want the result of your product. We buy exercise equipment because we want to look good. We buy candy bars because we like the taste. And we visit the dentist because we ate too many candy bars. :o)

We revolve around results. We work because we want the paycheck. We drive our vehicles because we want to get somewhere. We play golf because we enjoy it. We are a results-driven society.

By creating an email subject line that promises results you create expectation. Look at the difference between these two subject lines…

“Free 7-day eCourse released today…”
“Free 7-day eCourse you can obtain in 5 minutes…”

Both have a power word. Both are fairly interesting. But…

…which one creates expectation? The second one makes a promise… I can have it in 5 minutes!

This is one of the biggest keys in email marketing, and yet is often overlooked. It amazes me how many ezine publishers, for example, have this subject line…

“Bob’s Newsletter, Issue 212?

Whew, hold me back. I can’t wait to read that. :o)

Sure, some folks will read it anyway — especially if you have a loyal readership who knows your stuff is first rate.

But, I don’t care WHO you are, you will ALWAYS have better results with a subject line that creates expectation.

You can apply these three keys, “Personal, Powerful and Promising” to any form of email marketing you use… autoresponders, newsletters, free reports, solo mailings, joint venture offers, virtually anything to do with email marketing.

Get this right and it will be time to start working on the ‘ol Academy Awards acceptance speech for your Best Email Oscar. :o)
…………………….
Ready to learn more from Jimmy D. Brown about getting your subscribers to open, read and act upon the messages you send them? Then grab your copy of Subject Line Secrets today at www.MySubjectLineSecrets.com Not only will you find out which words trigger your readers to click on your emails, you will also get 20 proven templates you can start using right away.

How I Get Subscribers To Read My Emails

Did you notice the title of this article? It’s going to be important in just a minute, so glance back at it one more time…

“How I Get Subscribers To Read My Emails”.

Any list publisher in the world knows in order to get subscribers responding to their email messages, those subscribers must first READ those email messages.

The question is - how to pull it off?

Let’s face it, just blasting out a message to your list won’t make the grade these days. It’s hard enough getting the darn thing delivered properly. Getting subscribers to actually read your mailing takes a bit of work.

And yet there IS a very systematic, very scientific formula for getting list members to take a look at your emails and read what you’ve got waiting for them.

It’s called - PRAYER!

Well, maybe that’s not the formula but it certainly couldn’t hurt. LOL

Getting back to the point, it’s all about crafting powerful “subject lines”.

The reason you’re here reading this is because the title in this article got your attention long enough to get you to take action.

So, it obviously worked.

Which prompts two important questions:

1. Why did my title work well enough to get you to read it and respond?

2. How can you apply the same technique I used to see results with your emails?

Let’s break down the subject line I used, “How I get subscribers to read my emails”, into three important keys as we answer those two questions…

Key 1 : Focus On The End Result.

One of the things that undoubtedly caught your attention when you originally read my title was the fact that it spoke of some enticing results that I was achieving, that YOU would like to achieve as well…

“get subscribers to read my emails”

That’s an end result that every email marketer wants to achieve, getting their subscribers to actually open up and read their emails.

So, from the beginning there is this indication, this hint, that I am about to share something that has already been proven to produce desirable results.

That’s all ad copy is, folks, whether it’s a salesletter or a classified ad or an email subject line. The primary objective is to get the reader thinking about the END RESULT.

Start with the end in mind.

What potential results can you promise to your subscribers if they open your email and take a look inside?

I assure you, when a man or woman on the other end of the line gets your email, that’s what they want to know - “What’s in it for me?”

You should never click the “send” button until you have made dead certain that something in your subject line appeals to the wants and desires of the individuals who are on your list.

Specifically, focusing on a desirable result (or lack of results, if you are using the “fear of loss” approach) that is so interesting to your subscribers that they stop in their tracks to read what you’ve got inside.

Start with the end results in mind: “get subscribers to read my emails”.

Whatever results YOUR specific list wants to achieve - as it relates to the mailing you are about to send -

* Speed read 150 pages an hour
* Get free airline tickets
* Raise a child model
* Take an extra day off each week
* Stop headaches for good
* Lost 12 pounds in 2 weeks
* Cut wedding costs in half
* Save your marriage
* Quit smoking in 30 days

After you’ve decided what “end result” you want to focus on, there is a second key to consider…

Key 2: Give Them An Example To Follow.

Learn this and learn this well: nothing - absolutely nothing - speaks louder than personal results.

How many times have you asked a man or woman who has lost a lot of weight…

“How did you do it?”

Just the other day the youth pastor at my church invited me to speak to the youth during a Wednesday night service. I accepted and for forty-five minutes those teenagers sat quietly, hanging on my every word.

After the service was over, the youth pastor came to me and said those magical words, “How did you do it?”

He went on to explain that they are rarely quiet with him and he has a hard time getting them to pay attention. He was so interested in learning how I did it that he dropped by my home the next day to ask me more questions.

Nothing - absolutely nothing - speaks louder than personal results.

* How did you lose that weight?
* How did you get those youth to listen to you?
* How did you get your lawn so green?
* How did you raise two great kids?
* How did you get that promotion?
* How did you teach your toddler to swim?

You get the attention of your subscriber by hinting at results, but you reel them in by giving them details on how you personally achieved those desirable results.

If we have a pattern to follow, we can do it ourselves.

And that’s what we really want.

Notice my subject line: “How I get subscribers to read my emails”.

* How I speed read 150 pages an hour
* How I get free airline tickets
* How I raised a child model
* How I take an extra day off each week
* How I stopped headaches for good
* How I lost 12 pounds in 2 weeks
* How I cut wedding costs in half
* How I saved my marriage
* How I quit smoking in 30 days

Every single one of us that desires a result, wants to know how to achieve it. And we’d rather not go to the pains of trying to figure it out ourselves.

We’d much rather have someone who has achieved what we want to achieve show us how to do it.

That’s why you are reading this article. Does my system work? You tell me.

You wouldn’t be here unless it did.

But, there’s a third key as well…

Key 3 : Use A Proven Template To Save Time And Increase Results.

Now, to be completely honest with you, this technique won’t work if you continue using it every single time you do a mailing to your list.

While you do want to hint at results and even mention personal results, you cannot simply plug in the same subject line over and over again…

* How I make money as an affiliate
* How I make money with joint ventures
* How I make money with my ezine
* How I make money with pay-per-clicks
* How I make money with banners
* How I make money with autoresponders

I mean, that’s gonna get old after a while. It’s gonna lose its luster. It’s not going to be nearly as effective after folks continue seeing it over and over again.

That’s why you need to keep a set of proven effective subject line templates on hand, so you can “copy and paste” them every time you need a “grabber” subject line for your mailings. Watch what your favorite ezine authors do and you’ll come up with some good ones, or you can purchase a set of hot subject lines that you can use any time.

So, that’s how I get subscribers to read emails. I encourage you to do those three things with your own opt-in list…

Focus On The End Result.
Give Them An Example To Follow.
Use A Proven Template To Save Time And Increase Results.

…………………….
Ready to learn more from Jimmy D. Brown about getting your subscribers to open, read and act upon the messages you send them? Then grab your copy of Subject Line Secrets today at www.MySubjectLineSecrets.com Not only will you find out which words trigger your readers to click on your emails, you will also get 20 proven templates you can start using right away.

Ezine Publishing For Profits Checklist: Are You Doing These 5 Things?

Ezine Publishing For Profits Checklist: Are You Doing These 5 Things?

I am an admitted planner and management tool nut. I have about 7 business planners. I have appointment managers. I have the best books, software, notebooks and planning systems from Franklin Covey, Day Runner and just about anyone else on the market.

I have a lot of things to balance (ministry, family, business, golf … usually in that order :o) and I need planners and reminders to keep me on track.

Emphasis is on the REMINDERS.

I even have a software program that sends me emails each day reminding me of important appointments and activities.

Reminders are a good thing. Sometimes they jar us back to reality like a bone-shaking tackle by a middle linebacker, but, still, they are a good thing.

And publishing this article has been a “good thing” for me. It’s been a reminder. A reminder of the important things about publishing.

You see, if we’re not careful, we get into a “rut” when it comes to publishing, specifically in publishing our NEWSLETTERS. While I am no longer publishing an ezine, opting to devote my content to articles, reports and mini-courses, many of my subscribers ARE newsletter publishers.

So, I’ve put together this “checklist” of reminders that I have personally experienced during the past few days as my focus has been refreshed.

Ask yourself these 5 questions before publishing your next newsletter issue…

1. Are you PASSIONATE? One of the things that has drawn me to blogging is the amazing passion of most bloggers. Those who publish a blog are usually those who just love to talk about their particular interest. It’s what they talk about when they are OFFLINE. It’s what they think about. It’s a part of their lives. And they just want to share it with anyone who is willing to listen.

When newsletters “began”, that was driving force… passion. And, for many, the passion is still alive. And they’d publish their ezine even if they only had a handful of subscribers who were mostly relatives. Doesn’t matter. If someone is willing to listen, they’ll talk via a newsletter.

The focus isn’t on the “numbers” (I.E. How many subscribers do I have on my list) but rather is on the “topic”, the thing that they can’t seem to get enough of, or give enough of.

What about you? Is the passion still there?

2. Are you PERSONABLE? Spend enough time here and you’ll get to know me. More than what I KNOW as a marketer, you’ll learn about what I BELIEVE as a fellow human. You’ll also get to know about me and my life. Maybe more than you want to know. You’ll learn that I am a committed Christian, that I absolutely love to play golf, I have a wonderful wife and little boy and I can quote just about every episode of the Andy Griffith Show.

And, to the great dismay and terror of my buddy Ryan Deiss, I will ocassionally eat a potted meat sandwich.

See, I told you it might be more than you want to know. :o)

The point is this: we’re going to connect. Sooner or later, you’ll get to know me. And I’ll become a part of your life, hopefully as a good, positive source of encouragement and guidance.

I don’t hide behind a mask. I don’t pretend to be something that I’m not. You get the real me. There will be times you love me, there will be times you won’t love me as much. But, one thing will be certain, you’ll see a real person that you can connect with.

More than a publisher, I’m a person.

That’s what folks want. They don’t want a “newsletter publisher” sending them mailings every week. They want a “newsletter person” who will be real with them. Someone who can be personal. Someone they can relate to.

Someone like themselves.

Will you be that person?

3. Are you PROVIDING? Let’s be honest here: the only thing that will BRING YOU BACK to a site is whether or not you feel like you have gained something in going there. If you’ve been educated, you’ll be back. If you’ve been entertained, you’ll be back. If you have found something to be beneficial to you, then you’ll come back over and over again. And you’ll stay as long as you continue to gain something.

Newsletters should PROVIDE something to their readers. And that’s QUALITY content. That’s something that either EDUCATES or ENTERTAINS. Or, preferably, BOTH.

As a publisher of a newsletter, do you give of yourself to your readers? More than just trying to get them to buy something or do something… are you doing something for them?

4. Are you PROVOCATIVE? Learn this truth right now: the most read newsletters are the ones who are hosted by the most opinionated authors. Those who stand up and share their thoughts, even when those thoughts are controversial and go against popular opinion will always get attention.

I’m not saying “go against the grain” just for the sake of stirring up a hornet’s nest. Not saying that at all. I’m just saying “Speak your mind.” If you’ve got something to say, say it. If something’s bothering you, get it off your chest. Be authentic. Be real.

Don’t deliberately try to harm or offend, but don’t be afraid to stand up and be counted. Some will agree. Some will disagree. (That’s okay… because they are entitled to their opinion too.) But all will READ.

The point is this: your newsletter is your mouthpiece. You want to guard it against hurtful words, but you always want it to be honest and forthright, sharing the “truth, whole truth and nothing but the truth” about your passion, whether it’s traditional or cutting edge in its opinions.

5. Are you PROFITABLE? OK, so not all newsletters are out to produce profits. But, for the sake of this “Publishing for PROFITS” checklist, let’s assume that you ARE trying to make money from your ezine. And let’s look at how most profitable newsletters make money (those that ARE trying to produce profits)

Here it is in a nutshell: They are money makers, but not money grabbers.

Yes, you’ll see links to my products on my sites. Yes, you’ll see an affiliate link here and there. Yes, I’ll try to get you on a list. Yes, sooner or later I’d like you to spend some money with me.

There, I said it. It’s out in the open. No secret there. I provide you with great content (investing in you) and I hope you’ll do more business with me (invest in me) down the road.

Now, contrast that with how many newsletters are structured these days (admittedly, some of mine were too): They’ve got a top sponsor ad trying to get your money. They have a classified ad section trying to get your money. There are ads sprinkled throughout the featured article. The resource box at the bottom of that article leads to another place trying to get your money. There is a “review” of a product which is embedded with an affiliate link. There are “recommended resources” plugged in there to get you to buy something. There are special solo mailings coming to you as a list member that are designed to get into your wallet.

Get the idea?

Now, let me say this, not ALL newsletters are like that. I’m just speaking my mind … you know, being provocative, expressing my opinion. But, let’s be honest, most newsletters that ARE trying to make money tend to be more focused on making money from you as a subscriber than providing useful information to you.

The lesson I’ve learned from the popularity of blogging is that it’s time to return to the grass root days of publishing an ezine because you’ve got passion about a subject and there are interested people who want to read it. Give it to them, sprinkle in a few money-making references, and the profits will come.

One of the most profitable newsletter publishers I know of in all of internet marketing was Terry Dean. Want to know how he “bombarded” his subscribers with offers? ONE advertisement per issue. TWO or THREE solo mailings per year.

That’s it.

And that’s why he is able to make over $30,000 from ONE of those mailings. He provides GREAT content and FEW offers. And people respond.

You come a website for CONTENT. If we stop providing it, or start giving you so many sales pitches that you have a hard time finding it, you’ll stop coming around. And rightly so.

People subscribe to newsletters for the same reason. They want information. Give it to them and sooner or later most will give you their business. Hide it under a mountain of ads and offers and they’ll go elsewhere. And who can blame them.

So, those are reminders that I have personally had my mind refreshed to recently. And I think I’ll be a better publisher because of it.

And I think you will too, if you just ask yourself these five questions before you publish your next ezine.

———-
Jimmy D. Brown is the author of the “Get Messages Read!” course. In Get Messages Read! you’ll learn 24 simple ideas you can begin using today (literally, with the next message you send out) to increase the profit from any list. Check out this ground-breaking course at www.GetYourEmailMessageRead.com

A Sure-Fire Formula For Getting Your Prospects To Read EVERY WORD of Your Email Message

A Sure-Fire Formula For Getting Your Prospects To Read EVERY WORD of Your Email Message

If you get this lesson right, then you’ll be able to get folks hanging on your every word like monkeys hang on trees. :o)

And, if you can follow these simple instructions, you’ll get it right quicker than you can say “Pass me a banana.”

It’s one thing to get your prospects to OPEN your email and actually take a look at it. But, what happens when they open it?

Today, I’m going to show you how to make sure they read every word of it.

You’d like to learn how to get them to do that, wouldn’t you? :o)

Good. There are only two simple things you’ve got to do…

1. Create an “I’ve gotta take a closer look” opening sentence. Did you notice the opening sentence of this lesson? What happened? I got your attention.

Here’s why. I got your attention firstly because I made you a promise that appeals to you. You want folks to hang on your every word as they read your emails. How do I know you want this? If you’ve already read the title and started reading the article,

I know what you’re interested in. I pushed a button that I know will get your attention. Nothing fancy or magical, I just tapped into something that you already have a desire for.

And, secondly, it got your attention because that promise hinges on YOU. Now, you’re INVOLVED. You’re involved because I’ve already told you that it’s up to you. You control the outcome here. It’s not based on a roll of the dice or the luck of the draw… Results are up to YOU getting this lesson right.

First things first, you want to get their attention immediately. Use that first sentence wisely. Fire your big guns. It is THE MOST POWERFUL and INFLUENTIAL part of your entire email message. If it doesn’t produce results, folks just won’t read any further. Let them know from the get go that something important is awaiting them in the email.

Give them a reason to read on. And then…

2. Create short paragraphs that continue to lead the reader along. In the opening sentence I gave you something to get your attention. I focused you in on a result, an outcome, something you can control.

And then, later, I asked a question to refocus you…

“You’d like to learn how to get them to do that, wouldn’t you? :o)”

And how did I follow that up? By saying…

“Good. There are only two simple things you’ve got to do…”

At this point I’ve already let you know that YOU can expect results if you do something right in this lesson. You’re ready to go. And then a bit later I let you know that it’s only going to require two simple things.

Do I have any doubt in my mind that you’ll read on to find out what those two things are? Nope. I don’t care who you are, if you read up to that point, you’ll keep reading. You want to know what those two simple things are.

And now you’ve found out in steps one and two above.

But, there’s even more for you to learn.

See, I did it again. I refocused you. I grabbed your attention again. “There’s even more for you to learn.”

The key is to constantly regrab the attention. Don’t let it get boring. Don’t let it go stale. Do you watch boring movies… or do you like exciting ones that leave you begging for more?

Consider your email as a movie. And you’re the director. Keep me on the edge of my seat.

And, when you do that, you’ll have your leads reading every word of your email message, from start to finish.

Kind of like how you just read every word of this message.

Jimmy D. Brown is the author of the “Get Messages Read!” course. In Get Messages Read! you’ll learn 24 simple ideas you can begin using today (literally, with the next message you send out) to increase the profit from any list. Check out this ground-breaking course at www.GetYourEmailMessageRead.com