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	<title>TomeyBingMarketing.com</title>
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	<link>http://tomeybingmarketing.com</link>
	<description>TomeyBingMarketing.com</description>
	<pubDate>Tue, 07 Jul 2009 23:29:23 +0000</pubDate>
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		<title>What Can An Internet Marketing Coach Do For You?</title>
		<link>http://tomeybingmarketing.com/finding-a-mentor/what-can-an-internet-marketing-coach-do-for-you/</link>
		<comments>http://tomeybingmarketing.com/finding-a-mentor/what-can-an-internet-marketing-coach-do-for-you/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 23:29:23 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Finding A Mentor]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=162</guid>
		<description><![CDATA[I’ve written this post to show you how a marketing coach can help you save time, save money, and get you to making money quickly.
A few years ago a gentleman came to me in total frustration. He had bought every marketing product under the sun and was still not making any money.
As soon as I [...]]]></description>
			<content:encoded><![CDATA[<p>I’ve written this post to show you how a marketing coach can help you save time, save money, and get you to making money quickly.</p>
<p>A few years ago a gentleman came to me in total frustration. He had bought every marketing product under the sun and was still not making any money.</p>
<p>As soon as I heard the words come out of his mouth… “Liz, I’ve bought everything, but I’m not making money”. I basically knew what his problem was.</p>
<p>He had bought so much stuff, but wasn’t doing anything with it. He had information overload in the worst way.</p>
<p>So I got on the phone with him and asked him a few questions…</p>
<p>What are your hobbies?<br />
What do people say you’re good at?<br />
What are your favorite things to do?</p>
<p>Basically he said he had no hobbies, and never did anything. All he wanted to do was make money online to be able to quit his job and travel.</p>
<p>Well it turns out, one of his hobbies was traveling, his favorite thing to do was travel, and people loved the pictures he took when he traveled.</p>
<p>If you don’t see where this is going yet, just wait.</p>
<p>With that one statement, I had an entire plan created in my head for this man.</p>
<p>I told him he needed to start a blog. Blog about all of his travels and post all his pictures on it. For a few weeks he did this, and absolutely loved it. He had placed some Adsense ads on his blog as I had told him to do, and had started making a few bucks a day.</p>
<p>Not enough to get him to the quitting his job level, but he actually made his first money online ever, and he had been trying for over 4 years.</p>
<p>So after I taught him blogging, the correct way to do it, and had him making money, we talked about creating products for the travel niche. He wanted no part of that. At the time anyway…</p>
<p>So I talked him into promoting products as an affiliate he agreed, and we went to work creating an affiliate marketing plan for him.</p>
<p>He built (I should say paid to have built) 5 additional websites promoting 5 different products. These were simple squeeze pages, that got people to give up their name and email address in return for a free offer. They were hooked to an autoresponders that had promotional email messages and content promoting different affiliate products</p>
<p>He took the Adsense ads off his blog and replaced them with ads for his squeeze pages. Almost instantly instead of getting money for Adsense clicks, he started getting subscribers to his optin pages which turned into affiliate sales.</p>
<p>He was now making more money than with Adsense…</p>
<p>Next we created an advertising plan for the 5 squeeze pages.</p>
<p>He stuck to this plan and worked on it each day for a few hours.</p>
<p>Within 2 months this man was making double what he had with his job. 4 months later he quit his job.</p>
<p>He now travels, blogs about those travels, and makes an awesome income as an affiliate marketer.</p>
<p>He pays me $497 a month religiously because of the success he has had with me, and we still talk 4-6 times a month.</p>
<p>Over the last several months, we have been talking about product creation. Now at first he was dead set against it because he hates to write, and has no other skills to create any other type of products.</p>
<p>I’ve now taught him about outsourcing product creation, and his first product is due out in November of 2008. It’s a product all about getting paid to travel.</p>
<p>So basically, this guy went from buying everything, and not making money to living the lifestyle he wants and making even more money.</p>
<p>That’s what a coach can do for you.</p>
<p>If you’re willing to listen, do what you’re told, and learn, then a coach can save you a ton of money and at the same time get you to the money making level you want to be at.</p>
<p>If you’re looking for one-on-one Internet marketing coaching, I have just opened up a coaching program at <a href="http://www.MarketingForREALPeople.com" title="http://www.MarketingForREALPeople.com" target="_blank">www.MarketingForREALPeople.com</a></p>
<p>If you’re serious about success, sign up, and let me help you get started today!</p>
<p>Liz</p>
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		<title>My Top WordPress Plug Ins For Internet Marketers</title>
		<link>http://tomeybingmarketing.com/internet-marketing/blogging/my-top-wordpress-plug-ins-for-internet-marketers/</link>
		<comments>http://tomeybingmarketing.com/internet-marketing/blogging/my-top-wordpress-plug-ins-for-internet-marketers/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 21:32:15 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[wordpress plugins]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=154</guid>
		<description><![CDATA[Everyone has been asking me for a list of plugins that I use, so I thought I&#8217;d take a few today and list them all here. They are in no certain order, but these are ones I install with every blog I install no matter what niche it&#8217;s in or purpose it has!
These plugins rock!
TweetSuite [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone has been asking me for a list of plugins that I use, so I thought I&#8217;d take a few today and list them all here. They are in no certain order, but these are ones I install with every blog I install no matter what niche it&#8217;s in or purpose it has!</p>
<p><strong>These plugins rock!</strong></p>
<p><a href="http://danzarrella.com/beyond-tweetbacks-introducing-tweetsuite.html"><strong>TweetSuite</strong></a> - Automatically sends a tweet when you post to your blog, allows people to tweet your posts, displays your latest tweets, and more! <strong>KILLER!!</strong></p>
<p><a href="http://coffee2code.com/wp-plugins/#autohyperlinkurls"><strong>Auto Hyperlink ULRs</strong></a> - Automatically makes any links in your post clickable.</p>
<p><strong><a href="http://geekyweekly.com/mycategoryorder"><strong>My Category Order</strong></a></strong> - Allows you to list your blog categories in any order that you want.</p>
<p><a href="http://akismet.com/"><strong>Askimet</strong></a> - When you install WordPress this is automatically installed. You just have to activate it. This thing is a must have as it catches the SPAM you have to deal with on your blog.</p>
<p><a href="http://www.blubrry.com/powerpress"><strong>PowerPress</strong></a> - Can you say free iTunes traffic? Not only will you get free traffic from iTunes, but this plugin will allow you to do a ton with podcasts to help you get traffic!</p>
<p><a href="http://tagalizeit.com/about"><strong>Tagalize It</strong></a> - Use this post to tag your keywords in your post and stay at the top of technorati for your keywords.</p>
<p><strong><a href="http://richardkmiller.com/wordpress-plugin-what-would-seth-godin-do">What Would Seth Godin Do</a></strong> - Allows you to post a message at the top or bottom of your page for first time visitors, and then a different message for return visitors. Great to use to advertise special offers, your optin form, and more!</p>
<p><strong><a href="http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/#P18DL">Google Sitemap Plugin</a></strong> - The Google Sitemap Plugin automagically pings Google, Yahoo!, and MSN Search at regular intervals, notifying them of new content and/or changes to your site. You literally don’t have to do anything in order to make it “work.”</p>
<p><strong><a href="http://wp.uberdose.com/2007/03/24/all-in-one-seo-pack">All In One SEO Pack</a></strong> - I only get about 20% of my traffic from the search engines, so I do little with SEO. However this plugin allows me to do what little I do VERY quickly and easily. Another must have!</p>
<p><strong><a href="http://txfx.net/code/wordpress/subscribe-to-comments">Subscribe To Comments</a></strong> - When someone leaves a comment giving them the option to subscribe to it will get them back to your site. Recycling traffic is a VERY good thing. You&#8217;ll get a return visitor to do more for you than you will a new one!</p>
<p>This post will be continually updated&#8230;.</p>
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		<title>Affiliate Marketing Videos</title>
		<link>http://tomeybingmarketing.com/internet-marketing/affiliate-marketing-internet-marketing/affiliate-marketing-videos/</link>
		<comments>http://tomeybingmarketing.com/internet-marketing/affiliate-marketing-internet-marketing/affiliate-marketing-videos/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 17:18:59 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=151</guid>
		<description><![CDATA[This entire post is related to all the videos I do related to affiliate marketing. This is a great way for you to get a free education in affiliate marketing.
Each time I create a new video related to affiliate marketing, I&#8217;ll post it here for you.  



]]></description>
			<content:encoded><![CDATA[<p>This entire post is related to all the videos I do related to affiliate marketing. This is a great way for you to get a free education in affiliate marketing.</p>
<p>Each time I create a new video related to affiliate marketing, I&#8217;ll post it here for you. <img src='http://tomeybingmarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<div align="center">
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/83-Ujme2JlE&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/83-Ujme2JlE&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
</div>
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		<title>Creating Residual Income For Newbies</title>
		<link>http://tomeybingmarketing.com/residual-income/creating-residual-income-for-newbies/</link>
		<comments>http://tomeybingmarketing.com/residual-income/creating-residual-income-for-newbies/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 02:54:13 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Residual Income]]></category>

		<category><![CDATA[create residual income]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=149</guid>
		<description><![CDATA[By creating a residual income, you can literally turn your finances around this year. By creating a residual income you can have a stream of income that comes in month after month almost on autopilot depending on how you set it up.
Residual income is simply income that you get started (maybe by promoting a membership [...]]]></description>
			<content:encoded><![CDATA[<p>By creating a residual income, you can literally turn your finances around this year. By creating a residual income you can have a stream of income that comes in month after month almost on autopilot depending on how you set it up.</p>
<p>Residual income is simply income that you get started (maybe by promoting a membership site, a network marketing program, or something you own that pays you monthly), and work very little to keep coming in.</p>
<p>Now don&#8217;t let the word residual income scare you. You can easily create this kind of income simply by educating yourself a bit, using the right tools, and having a guide that will help you.</p>
<p>This article will act as your guide, so let&#8217;s dive in right now&#8230;</p>
<p>To get started, you will need to know how you want to make your money. That simply means finding a program that you can promote that will pay you a monthly commission. You can also create your own programs or websites that will pay you a monthly fee.</p>
<p>Once you&#8217;ve decided how you want to earn your money, you&#8217;ll then need to create a plan to promote what you&#8217;ve decided on.</p>
<p>So let&#8217;s say that you are promoting a network marketing company that pays you $50 for every person you signup, and $10 for every person that buys the product that network marketing company owns.</p>
<p>Your job would be to create a plan to advertise the opportunity. That way for every person you signup, you get paid $50.</p>
<p>You would then need to create a plan to advertise the product also, so that you would be paid $10 for every person who buys the product.</p>
<p>So in simple English here, you find the opportunity you want to get paid by, and then advertise it, so you get paid.</p>
<p>My advice to you with what you&#8217;ve learned here, is to find experts who specialize in teaching people to create residual incomes. You can do this very easily.</p>
<p>Simply go to your favorite search engine, and search using the term &#8220;create residual income&#8221;. You&#8217;ll find many people with websites, newsletters, and blogs all specializing on this topic.</p>
<p>Simply grab a notebook, educate yourself, and take notes. Then use your notes to take action.</p>
<p>Whatever you do, just realize that creating a residual income is the answer to working less and still making a lot of money. This should be at the top of your &#8220;to do&#8221; list to get your finances where you want them this year!</p>
<p>Learn how to create your own streams of residual income from a true &#8220;monthly money expert&#8221;. Check out <a href="http://www.MonthlyMoneySites.com" title="http://www.MonthlyMoneySites.com" target="_blank">www.MonthlyMoneySites.com</a> and learn 6 different ways you can <a href="http://www.MonthlyMoneySites.com">create residual income</a>!</p>
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		<title>Niche Marketing And Resell Rights?</title>
		<link>http://tomeybingmarketing.com/free-marketing-resources/niche-marketing-and-resell-rights/</link>
		<comments>http://tomeybingmarketing.com/free-marketing-resources/niche-marketing-and-resell-rights/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 02:44:49 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Free Marketing Resources]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=146</guid>
		<description><![CDATA[Here are two totally unrelated reports.  I guess I was multi-tasking again&#8230;
Enjoy!
&#8220;The Finding A Niche Battle Plan&#8221; is a report I wrote to help people understand what you need to do to find profitable niches. It&#8217;s an 8 page report that takes you step-by-step through the entire process of finding a niche. You don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Here are two totally unrelated reports. <img src='http://tomeybingmarketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> I guess I was multi-tasking again&#8230;</p>
<p>Enjoy!</p>
<p><strong>&#8220;The Finding A Niche Battle Plan&#8221;</strong> is a report I wrote to help people understand what you need to do to find profitable niches. It&#8217;s an 8 page report that takes you step-by-step through the entire process of finding a niche. You don&#8217;t have to look at finding niches as a battle anymore once you read this short report. <a href="http://www.tomeymarketing.com/free/nbp.zip">Click here</a> to download. </p>
<p><strong>&#8220;The Easy Resale Rights Blueprint&#8221;</strong> is an ebook that I wrote to help people get an online business up and running quickly and easily. It&#8217;s a step-by-step blueprint that anyone can use to setting up a profitable system to make money over and over again in any niche out there. <a href="http://www.tomeymarketing.com/products/resalerightsblueprint/dls7979.htm">Click here</a> to download!</p>
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		<title>Free Product Creation Reports</title>
		<link>http://tomeybingmarketing.com/free-marketing-resources/free-product-creation-reports/</link>
		<comments>http://tomeybingmarketing.com/free-marketing-resources/free-product-creation-reports/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 02:42:16 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Free Marketing Resources]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=144</guid>
		<description><![CDATA[How To Create An E-course In ONE Day - Learn this simple and profitable system that will allow you to create profit generating ecourses in just ONE day! Click here to download right now.
2 Report Series On Using PLR To Create Products - You&#8217;ll get Part 1: 11 Ways to Transform PLR into Cold, Hard [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tomeymarketing.com/free/create-ecourse.pdf" target="_blank">How To Create An E-course In ONE Day</a> - Learn this simple and profitable system that will allow you to create profit generating ecourses in just ONE day! <a href="http://www.tomeymarketing.com/free/create-ecourse.pdf" target="_blank">Click here</a> to download right now.</p>
<p><a href="http://www.tomeymarketing.com/free/srfeasyplr.pdf" target="_blank">2 Report Series On Using PLR To Create Products</a> - You&#8217;ll get Part 1: 11 Ways to Transform PLR into Cold, Hard Cash and Part 2: 5 Steps To A Big-Profit, S.M.A.L.L. Report Business These two reports are absolutely incredible and you can download them by<a href="http://www.tomeymarketing.com/free/srfeasyplr.pdf" target="_blank"> clicking here</a>.</p>
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		<title>Free Email Marketing Reports</title>
		<link>http://tomeybingmarketing.com/free-marketing-resources/free-email-marketing-reports/</link>
		<comments>http://tomeybingmarketing.com/free-marketing-resources/free-email-marketing-reports/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 02:41:24 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Free Marketing Resources]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=142</guid>
		<description><![CDATA[Six Steps To Seven Figures With List Marketing - Building a list that you can email to over and over should be at the core of your business. This free report will get you started on the path to building and forming a relationship with your list that will allow you to profit over and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tomeymarketing.com/free/6stepsto6figures.pdf" target="_blank">Six Steps To Seven Figures With List Marketing</a> - Building a list that you can email to over and over should be at the core of your business. This free report will get you started on the path to building and forming a relationship with your list that will allow you to profit over and over again. Just <a href="http://www.tomeymarketing.com/free/6stepsto6figures.pdf" target="_blank">click here</a> to download it right now.</p>
<p><a href="http://www.tomeymarketing.com/free/6keystoemailresult.pdf" target="_blank">6 Keys To Getting More Email Results</a> - In this report, you&#8217;ll learn how to actually produce profits from email marketing. Email marketing is a very powerful tactic and will allow you to make money by promoting your own products or products that you&#8217;re an affiliate for! You can download it by <a href="http://www.tomeymarketing.com/free/6keystoemailresult.pdf" target="_blank">clicking here</a>.</p>
<p><a href="http://www.tomeymarketing.com/free/tripleyouroptinrequests.pdf" target="_blank">Triple Your Optin Requests</a> - This special report shows you how you can triple the amount of people who optin to your list from the same amount of traffic AND without spending a single penny! It&#8217;s a must read for anyone who&#8217;s trying to build an email list. You can download it by <a href="http://www.tomeymarketing.com/free/tripleyouroptinrequests.pdf" target="_blank">clicking here</a>.</p>
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		<title>Three Free Reports To Help You Make Money Online</title>
		<link>http://tomeybingmarketing.com/free-marketing-resources/three-free-reports-to-help-you-make-money-online/</link>
		<comments>http://tomeybingmarketing.com/free-marketing-resources/three-free-reports-to-help-you-make-money-online/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 02:39:46 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Free Marketing Resources]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=140</guid>
		<description><![CDATA[Liz Explains IM - Having a hard time understanding all the slang, crazy terms, and acronyms that are used in the Internet marketing niche? Then grab a free copy of Liz Explains IM, and I&#8217;ll give you a definition for many of the common IM terms. This will constantly be updated, so if you find [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tomeymarketing.com/free/lizexplainsim.zip">Liz Explains IM</a> - Having a hard time understanding all the slang, crazy terms, and acronyms that are used in the Internet marketing niche? Then grab a free copy of Liz Explains IM, and I&#8217;ll give you a definition for many of the common IM terms. This will constantly be updated, so if you find one that I haven&#8217;t covered, please let me know! You can download Liz Explains IM by <a href="http://www.tomeymarketing.com/free/lizexplainsim.zip">clicking here</a>.</p>
<p><a href="http://www.tomeymarketing.com/free/0150blueprint.pdf">The 0-150 Profit Blueprint</a> - This report will show you how to go from earning $0 a day to $150 a day in less than 30 days using simple and easy affiliate marketing tactics. This is a great read for the total newbie or a seasoned pro. You can download it by <a href="http://www.tomeymarketing.com/free/0150blueprint.pdf">clicking here</a>.</p>
<p><a href="http://www.tomeymarketing.com/free/freereportcashguide.pdf">The Free Report Cash Guide</a> - Want to learn how I make money off of free reports that I giveaway? Download The Free Report Cash Guide today, and I&#8217;ll show you how to quickly create these reports, and where to give them away to start profiting today! You can download it by <a href="http://www.tomeymarketing.com/free/freereportcashguide.pdf">clicking here</a>.</p>
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		<title>How Outsourcing Can Grow Your Business</title>
		<link>http://tomeybingmarketing.com/internet-marketing/outsourcing-your-biz/how-outsourcing-can-grow-your-business/</link>
		<comments>http://tomeybingmarketing.com/internet-marketing/outsourcing-your-biz/how-outsourcing-can-grow-your-business/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 02:32:50 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Outsourcing Your Biz]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=134</guid>
		<description><![CDATA[The term “outsourcing“ refers to hiring others to complete a portion of your business workload. While this is a great way to free up some of your time, or complete projects you are not necessarily skilled in.  Outsourcing some of your tasks can also help your business grow by leaps and bounds.
For instance, if [...]]]></description>
			<content:encoded><![CDATA[<p>The term “outsourcing“ refers to hiring others to complete a portion of your business workload. While this is a great way to free up some of your time, or complete projects you are not necessarily skilled in.  Outsourcing some of your tasks can also help your business grow by leaps and bounds.</p>
<p>For instance, if you are in direct sales, you make money by selling products and recruiting people. Instead of spending your time answering emails, creating newsletters for your team and customers, or posting recruitment ads online, you could hire a virtual assistant to do those things for you. You will be able to take the time you would normally spend on those tasks and use that time to book extra parties.</p>
<p>If you are an internet marketer who creates and sells information products, a virtual assistant can handle administrative tasks such as distributing articles and press releases, answering emails, and researching new topics. You can hire a ghostwriter to write your articles, special reports, etc. This will allow you more time to market and sell your product.</p>
<p>If you feel as though you cannot afford to outsource, there are actually many ways to do so on a budget. You can start outsourcing one or two tasks a month; you can add to this number as your profits grow and you can afford to outsource more tasks.</p>
<p>You can also trade your products or services in lieu of payment. For example, if you specialize in designing graphics, you can offer to design a logo instead of sending cash payment. If you are in direct sales, offer to exchange something from your catalog. You may find a writer or virtual assistant who would be willing to make that trade.</p>
<p>Finding someone to outsource your work to is very easy. If you belong to a message board or forum that is business focused, you can ask other members that you know and respect for referrals. Some of the members that you know may be service providers, themselves.</p>
<p>You can also visit sites such as <a href="http://www.elance.com" title="http://www.elance.com" target="_blank">www.elance.com</a> or <a href="http://www.guru.com" title="http://www.guru.com" target="_blank">www.guru.com</a> and post a job opening for free. The site’s members can communicate with you through a messenger system and bid on your job. If you do list your job, you are not obligated to hire anyone. You can also post your job opening through a service such as <a href="http://www.craigslist.org" title="http://www.craigslist.org" target="_blank">www.craigslist.org</a>. </p>
<p>Whichever way you go about posting your job, you will want to interview several candidates before you hire anyone. This can be done via email or phone. You should ask for referrals from others they have worked for in the past and to see samples of their work. Make sure they have a clear understanding of the project you want completed; both of you should understand the price that you will pay and when the project is due.</p>
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		<title>How To Create A Swipe File</title>
		<link>http://tomeybingmarketing.com/getting-started-online/how-to-create-a-swipe-file/</link>
		<comments>http://tomeybingmarketing.com/getting-started-online/how-to-create-a-swipe-file/#comments</comments>
		<pubDate>Sun, 11 Jan 2009 02:31:28 +0000</pubDate>
		<dc:creator>Liz Tomey</dc:creator>
		
		<category><![CDATA[Getting Started Online]]></category>

		<guid isPermaLink="false">http://tomeybingmarketing.com/?p=132</guid>
		<description><![CDATA[If you are new to writing, you may be full of ideas.  You may be able to post on your blog every day without a problem.  You may be constantly finding new ideas for content on your website.  Unfortunately, there will be a day when writer’s block hits.  A day will [...]]]></description>
			<content:encoded><![CDATA[<p>If you are new to writing, you may be full of ideas.  You may be able to post on your blog every day without a problem.  You may be constantly finding new ideas for content on your website.  Unfortunately, there will be a day when writer’s block hits.  A day will come when you just “get stuck” and cannot seem to think of anything.</p>
<p>When this day comes, a swipe file can be a real lifesaver.  A “swipe file” is a collection of writings that you can go to for inspiration.  Please note it is not a collection of work that you copy or plagiarize.  There is a big difference!  A swipe file is there just to help out in case you get stuck in the creative process.</p>
<p>A big part of the learning process is to mimic what others have already done.  As you are reading magazines, newspapers, email, blogs, and web copy, start making mental notes of what catches your attention.  What are the things about the writer’s style?  Take notice of the fonts, colors, and graphics that were used.  You can clip the tangible pieces and save them in a manila folder.  And you can create a virtual folder on your computer desktop for the digital items you liked.  This is your swipe file.</p>
<p>It does not matter what business these clippings are for.  The only thing that matters is that you are in some way inspired by them.  If you have a business targeted to mothers with children and you see an ad for basketball jerseys that you like, save it.  You can take the things you liked about the ad, article, blog post, etc., and adapt it to fit your business.</p>
<p>Creating your swipe file may be the hardest part because using it is quite easy.  For example, let’s say that you recently created an information product that explains how to make homemade gifts.  If you find yourself sitting at the computer and trying to come up with an idea for the sales letter, take a look at your swipe file. </p>
<p>Perhaps you had saved an ad for a men’s watch company.  Maybe the headline read something like, “It’s Time To Make A Statement.”  And perhaps the ad had a graphic centered just below the heading in a way that you found very attractive. </p>
<p>You can adapt those things for your own product.  Since the above example is for an information product about homemade gifts, perhaps you can use a heading such as “Avoid The Mall Rush – It’s Time To Get Started Now”, and you can place a graphic of a present or other holiday symbol in the same way that the graphic in the ad was placed.</p>
<p>As you can see, you are not plagiarizing anything that the original author wrote.  You are simply taking something you liked and adding your own spin to it.  A swipe file is something every writer should have, as they can save you lots of time and frustration.</p>
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